Monday, September 8, 2014

Fall Wear.

White Tee- Windsor, Black Skirt- Windsor, Grey Beanie- Similar, Black Pants- Windsor
Brown Satchel- Olivia and Joy (Similar), Grey Clutch- Primma Donna, jewelry- The Shine Project

I wanted to share with you some of my must have and affordable fall staples. 
It was 105 when I was wearing this beanie… haha, so we still have a ways to go in Phoenix. But I know that everywhere else the weather will be dropping soon. I hope you all had a great weekend. We're gearing up to launch new fall merchandise soon… which is when the necklaces I'm wearing will be available. Can't wait to show you!

PS: Everything I'm wearing is less than $34

Thursday, September 4, 2014

Business Topics: 5 Signs You're On The Right Path

outfit- ℅ Windsor Store

A couple of weeks ago I posted 5 Sacrifices Every Business Owner Has Made. 
I was surprised at the amount of you there are who either are currently running your own business, or have dreams of doing so. Good for you! On Thursdays, I'll be choosing business topics to discuss here, so feel free to leave any questions you have below. Many of you have questions on how and where to start, and concerns along that nature. I'm not going to answer that question specifically today, but I want to talk about some signs that you need to look for to help give you confidence that you are on the right path. Some of these might seem obvious, but you'd be shocked of how many people I have met that don't follow these. Here are:

  6 Signs You're On The Right Path

1- Your product/services are selling: I know, DUH… right? Except for the fact that I've worked with and met a lot of people who have been trying to sell the same product for a long time and it's just not working. They think it has to do with everything else but them. When you put your heart and soul into your business, it is very hard to admit when something isn't work. It makes you feel like you've failed. But I have news for you… what if instead of beating a dead bush, you put your ideas into a new product and gave that a chance? Most companies don't become successful with their first product. If your product/services are selling you know you're on the right path. When you reach new markets and customers, and they understand what you're doing and want to be a part of it… keep on going! Sometimes you'll add new services in, only to realize that it's not doing as well as you hoped. Don't be afraid to change your path and come up with fresh ideas.

2- You're excited to work on your business: Many days are hard when running your own business. I can't tell you that it gets easier when your company grows. It never gets easier. Some days you dread having to figure things out, deal with finances, employees, and on and on and on. If this feeling never goes away for you, I would suggest that you aren't on the right path. While you'll have days of frustration, you should feel excited, enthusiastic, and optimistic about the work you are doing. If you've been in a funk that hasn't ended for a while, reevaluate what needs to happen in your life and consider switching courses.

3- You have someone close to you who supports you: Have you ever heard the term, "don't marry anyone your family and friends don't like?" Well, I feel that it can also be applied to your business. If you have a good relationship with your family and perhaps a couple very close friends, it's important to get an objective view about how they see your business. If your family is the type who only wants the best for you and is supportive and likes to see you grow, and the do not support what you're doing, figure out why. Sometimes people on the outside can see things that we put blinders on for because we're too wrapped up in a fantasy world of success. I'm not saying this is true in every situation, but often times, if you are losing people who are close to you, reconsider. Your family and friends should be the first people in line to purchase what you have to offer, not run away from it.

4- You have plans for the future: I currently am making plans for projects that are taking place in the summer of 2015. You need to make plans. If you have plans, and are looking forward to accomplishing those plans, you are on a very good road. Goals and plans are a little different, in that a plan is a goal in action. You're moving forward with things, you have deadlines you're reaching and it continues to add to the snowball of successes you've seen.

5- Other people can tell your story for you: Do people know the purpose behind your brand and mission? If they were wearing your product and someone asked them where it came from, could they tell them? How would they tell them? Would they get excited and share in detail about your company? You better hope so! Listen to the stories that other people are telling about you, your brand, and your services. If you're on the right path, you'll have others right there on your path with you.

Wednesday, September 3, 2014

20 Things You Probably Don't Know About Me.

Shirt, Pants, Purse- ℅ Windsor, Bracelets- Threads by The Shine Project

1. I have a cow-lick. I part my hair usually on the side because otherwise it just flops over anyways.
2. I had a mullet when I was about four. A real, live, mullet. Thanks mom.
3. I have a horrific fear of birds.
4. And of clowns.
5. I have to sleep with my feet propped up on pillows, and about 4 other ones surrounding me.
6. If you look closely, you'll see a scar above my left eye from a non cancerous tumor that was taken out when I was seven. It was going to make me blind.
7. Speaking of eyes, I also have a small beauty mark under that same eye, and people usually tell me I have either a bug or mascara when they notice it.
8. I do things in multiples of threes. A little OCD about it.
9. I'm very allergic to cats. They make my face swell up and my throat close, it's unreal.
10. I'm naturally a shy person. I have to make an effort not to be.
11. I hate the snow.
12. I love peanut butter and butter sandwiches. Try it.
13. I was born in San Diego.
14. I have a gigantic scar on my right elbow from breaking it and having two surgeries to fix it. My kids and husband call it the slug.
15. I have the same middle name as my mom and great grandma. It's Katherine.
16. My last name means The Best in French. Deal breaker.
17. I hate when only one window is open in the car and makes that crazy noise. My ears.
18. I played softball and lacrosse in high school. 
19. I'm 27. People always think I'm older. Don't tell me that :)
20. I haven't cut my hair for about two years. No scissors on this main… 

Whats something random about you? And if you make a post, share it below.
ps: Make sure you follow along on instagram @theshineproject for an amazing giveaway 
with Windsor Store tomorrow!

Tuesday, September 2, 2014

Joe Fresh + Turn Color On

 If you follow along on Instagram you saw that I was so excited to take my first trip to New York City this summer. It was everything and nothing like I thought it would be, and I felt so grateful to have the opportunity to experience the magic of the most intriguing city I've ever been to. 

The reason I was there was for a campaign I got to do for Joe Fresh. Joe Fresh just launched their US ecommerce site and I was so excited. I was able to share how I turn color on in my life. To me, turning color on has to do with spreading your color to others through service and love, and thinking outside of the box. In my wardrobe, I am always wearing a flash of something bright, and Joe Fresh has the perfect staples that I'm excited to now have online access to. You can also shop the looks I wore during the shoot here.

This was the biggest on set campaign I have ever been a part of.
We worked with the promotional team from Vogue, an amazing production crew, and the creatives behind Joe Fresh for two days to create everything you'll see on their website for the Turn Color On campaign. It was inspiring and exhilarating to be surrounded by these amazing creatives who are passionate for what they do. And can we talk about that spinny thing for a minute? I don't know how many times I rode around that little guy but at one point I had to tell them to stop because I knew I was about to fall flat on my face. Heels+a room full of people staring at you+switching poses+a small spinning device= not good for my clumsy two feet.

Here is my final video, and make sure you go to the website here so you can see more of what went on behind the scenes, and to check out one of my new favorite ecommerce sites.
To everyone at Joe Fresh, Vogue Promos, Lovesocial, Socialyte, and all who were a part of this, thank you so much for choosing me to be able to work with you and have this incredible experience. I am grateful and you've set my standards high for any future New York trips ;)